Creating a Modern Café Identity Inside San Francisco City Hall

Café Mélange Rebrand

Restaurant Branding Case Study

The Challenge

A café that had outgrown its own identity

When Café Mélange entered a new chapter under new ownership, its brand no longer reflected the café's vision or personality. The business had evolved, but its visual identity and marketing materials were still telling an older story.

The café had changed ownership and direction, but the brand didn't communicate its fresh energy.

The existing logo represented a former collective and no longer aligned with the business.

Dark, muted colors and dated design elements felt too serious for the vibrant, welcoming brand the new owner wanted to create.

The café wanted to better showcase its partnership with Gumbo Social and its focus on quality food and coffee.

Located inside San Francisco City Hall, the café needed a stronger brand identity to help customers discover and remember it.

Like many small businesses, the project needed to maximize impact while working within a modest marketing budget.

The Objectives

Before & After

A side-by-side look at how the café's identity transformed across every customer touchpoint.

Old Logo

New Logo

Old Branding

New Branding

Old Signage

New Signage

More examples coming soon as we are still working on implementing this brand!

Outcomes

Consistent brand across print and digital

Clearer messaging

Stronger local search presence

Professional customer experience

Foundation for future marketing campaigns

Working with Naomi has been an absolute pleasure. From day zero she's made a strong impact from both a marketing standpoint and from a vision standpoint. Entrepreneurship is a lonely journey, and it's great to have someone on the team that's operating almost like a business partner.

Dontaye Ball, Chef Owner, Gumbo Social & Café Mélange